A2Fisio, a physiotherapy and osteopathy clinic website with its own editing panel and local SEO work

ClientA2Fisio | Year 2023
ServicesDesign and development | Corporate website | UX/UI design

A2 Fisioterapia y Osteopatía is a clinic in Montilla (Córdoba, Spain) specialising in osteopathy and sports physiotherapy, with a focus on tendon injury recovery.

A2Fisio

Where we started

A clinic does not compete for "physiotherapy": it competes for "physiotherapist in Montilla" and for the name of the injury that brought the patient in. That changes entirely how the site has to be put together — and the previous one was put together like a brochure.

There was also a practical point: treatments and techniques change, new equipment arrives, something stops being offered. The website had to keep that pace without a phone call each time.

KOMIT's solution

  • A clinic website with a page per service and per technique, which is the level people actually search at: dry needling, neuromodulation, shockwave therapy, diathermy.
  • A custom admin panel for editing services, sections and legal texts, with content written in Markdown so it can be formatted without knowing HTML.
  • The booking call to action is managed from that same panel, so its destination can change without a deployment.
  • Bilingual Spanish and English, useful in an area with foreign residents and patients.

How we built it

  • Rebuilt on Next.js and React while keeping the URLs that already had local rankings, with sitemap, robots and llms.txt generated from the page inventory itself.
  • The contact form verifies reCAPTCHA on the server: the browser sends the token and never learns the result, which is the only way the check is worth anything.
  • Images are served optimised and correctly sized, because most of these visits arrive from a phone and from search.